Consumer magazine
Throughout my nearly three-year tenure in my role as the exclusive designer for Consumer NZ, I have served as the creative force behind 17 magazines. This involved meticulously crafting almost 1,000 spreads, 2,000 pages, numerous columns of copy, and most importantly 17 covers worthy of newsstands. From features on greenwashing to practical guides on choosing the right vacuum for families, my work has covered a diverse range of content. While showcasing all 1,000 spreads here might be a bit much, you're welcome to explore them at your nearest bookstore or supermarket.
︎ Editoiral
︎ Illustration
︎ Photography
︎ Process
︎ Editoiral
︎ Illustration
︎ Photography
︎ Process
Extract
Extract is a two part publication series that provides you with the knowledge of personal forms of expressive writing and how this practise can benefit your mental wellbeing and ultimately connect you to your sense
of self.
The first ‘Extract’ publication supplies you with background information on how the writing form works, why it is beneficial to you and how you can do it. It curates interviews from practitioners such as song writers, author and poets. It presents the audience with examples of how to write and transcribes public talks from trusted professionals. At length it is the publication of the series that informs the audience on what personal forms of expressive writing is and how they can approach it. While ‘Extract’ informs the audience ‘Extract Journal’ is the interactive publication that enables you to express your mind through visiting your thoughts, feelings and experiences on paper. ‘Extract Journal’ empowers you to connect with your sense of self through the practice of personal forms of expressive writing. You can Immerse yourself in the prompts and spaces to reap the benefits of writing.
︎ Typology
︎ Copywrighting
︎ Illustration
of self.
The first ‘Extract’ publication supplies you with background information on how the writing form works, why it is beneficial to you and how you can do it. It curates interviews from practitioners such as song writers, author and poets. It presents the audience with examples of how to write and transcribes public talks from trusted professionals. At length it is the publication of the series that informs the audience on what personal forms of expressive writing is and how they can approach it. While ‘Extract’ informs the audience ‘Extract Journal’ is the interactive publication that enables you to express your mind through visiting your thoughts, feelings and experiences on paper. ‘Extract Journal’ empowers you to connect with your sense of self through the practice of personal forms of expressive writing. You can Immerse yourself in the prompts and spaces to reap the benefits of writing.
︎ Typology
︎ Copywrighting
︎ Illustration
Modus
I collaborated with creative peers to curate an exhibition that delves into the intricacies of slow, handmade craft, and circular design practices. Each of the seven individuals in our team incorporated their own conceptual element of slowcraft, showcasing it in our unique art pieces. The designers in the group not only created fine art pieces but also collectively focused on both designing and promoting the event. The ephemera, including promotional materials, was printed on a risograph printer. This choice not only aligned with the theme of slow design and craft but also embraced the slight differences and charming imperfections inherent in the process. Additionally, we secured sponsorship from Wellington-based partners for the event and effectively promoted it through the Phantom billboard. A massive thank you to the team at Willis York for the venue and our sponsors for treating us to awesome bar snacks and brekky.
︎ Typology
︎ Exhibition
︎ Brand identity
︎ Event managment
︎ Typology
︎ Exhibition
︎ Brand identity
︎ Event managment
Consume this podcast
What does it mean to be a consumer in 2022? And when did "consumption" become a dirty word? Consume This unpacks the big issues facing New Zealanders today: from fast fashion and the housing market to the world of data privacy and more.
Join hosts Consumer NZ CEO Jon Duffy and social good champion Sophie Richardson as they tackle the burning issues of our time with expert guest commentators and everyday New Zealanders. I played a pivotal role in rebranding this podcast, not only revamping the color, font, and images but also completely redesigning the logo to better align with the impactful content the podcast creates. Additionally, I developed comprehensive brand guidelines for the podcast. These guidelines include a package of logos, social assets tailored for various platforms, and instructions for use in advertising materials. This ensured a consistent and compelling visual identity across all podcast-related elements.
︎ Rebranding
︎ Brand guidelines
︎ Logo design
Join hosts Consumer NZ CEO Jon Duffy and social good champion Sophie Richardson as they tackle the burning issues of our time with expert guest commentators and everyday New Zealanders. I played a pivotal role in rebranding this podcast, not only revamping the color, font, and images but also completely redesigning the logo to better align with the impactful content the podcast creates. Additionally, I developed comprehensive brand guidelines for the podcast. These guidelines include a package of logos, social assets tailored for various platforms, and instructions for use in advertising materials. This ensured a consistent and compelling visual identity across all podcast-related elements.
︎ Rebranding
︎ Brand guidelines
︎ Logo design